Product Hunt

• Launch: Early-stage product. • Post-launch: SEO (listing + alternatives pages), launch side projects.

• Submit your product directly.

• Spike in traffic or # of users • Feedback & validation • Do-follow links

• Launch multiple times, when you have major updates. Ideal frequency is once per year. • Launch a part of your product as an independent offering. Ex. Newsletter or an extensive content hub. • Launch mini side-projects while marketing your original product. Ex. Free e-book or an extensive report. • Optimize your PH listing for SEO. Get your product added to alternatives for your competitor PH listings.

launch

feedback, link-building, traffic-boost, validation

• Launch: Product + How you built it • Post-launch: Share your launch experience, learnings & stats

What you share depends heavily on the specific subreddit. • Submit link to your product directly • Share how you built the product • Share analysis of existing solutions/competitors

• Spike in traffic or # of users • Feedback & validation • Sustained traffic if you keep sharing blogs or analysis • Do-follow link if your post becomes popular

• Finding the right subreddits is critical • Contribute first, market later. Moderators can easily mark you spam. Ideal ratio is 90:10 - 90% comments on posts, 10% sharing links. • Prepare for blunt, negative feedback about your product, content or practically anything.

launch

feedback, link-building, traffic-boost, traffic-source, validation

Hacker News

• Launch: Product + How you built it • Post-launch: In-depth blogs about how you built certain features, analysis or opinion on relevant topics

• Link to your product • How you built it • Analysis or opinion piece • A top comment on a popular post can drive huge traffic

• Spike in traffic or # of users • Honest, unfiltered feedback • Sustained traffic if you keep sharing blogs or analysis • Do-follow link if you make it to the frontpage

• Contribute first, market later. • Comment on posts, build some karma. • Share news or interesting Wikipedia articles. • Use "Show HN" when launching a product and the usual posts when submitting blogs • Stick to the rules at all costs. No spammy votes, no marketing taglines. • You can submit the same post or link multiple times. Don't do it too often though.

launch

feedback, link-building, traffic-boost, traffic-source

Twitter

• Pre-launch: Talk about the problem, existing solutions. Share specifics - how you're building, small wins etc. • Launch: Share your personal story along with product link. • Post-launch: Share stats, analysis - what worked & what didn't.

• Bring out your own personality. Share personal experiences, stories, opinions. • People should support you, not your product.

• Building a permanent audience that you can leverage for many launches • Feedback & inputs from your connections • Learn from others' experiences. People share a lot of specifics, go through them & use it for yourself.

• People love specifics. Don't hesitate to share your secrets - what frameworks you use, what channels worked for you, how you make money & how much. • Reply on others' posts: best way to get engagement initially. • Connect with people over DMs. • Write & share consistently. You can talk about anything from how productive your morning was to how ecstatic you are to get amazing user feedback to what's happening in the world.

launch

audience-building, feedback, insights, validation

• Pre-launch: Talk about the problem you're solving. Focus on the vision. • Launch: Share your personal story along with your product link. • Post-launch: Share your success/failure.

• Focus on sharing personal experiences & stories vs. company updates • People should support you, not your product.

• Building a permanent audience that you can leverage for many launches. • Feedback & inputs from your connections.

• Success/failure stories work best. • Make connections. Interact on other people's posts. Chat over DMs. • Write & share consistently. It will take time to get engagement initially.

launch

audience-building, feedback

DEV

• Launch: How you built it • Post-launch: Blogs about how you solved specific tech challenges or how you built certain features.

• Dev focused communities. So share any & everything related to tech. • Both provide do-follow links with canonical URLs. So republish your tech blogs without hesitation • You can host your own blog on a custom domain on Hashnode

• Spike in traffic or # of users. However, the spike may not be as high as the above channels. • Sustained traffic if you keep sharing blogs.

• People love listicles especially list of useful tools or free resources. • DEV rewards consistency heavily by recommending your profile to new users.

launch

traffic-boost, traffic-source

Hashnode

• Launch: How you built it • Post-launch: Blogs about how you solved specific tech challenges or how you built certain features.

• Dev focused communities. So share any & everything related to tech. • Both provide do-follow links with canonical URLs. So republish your tech blogs without hesitation • You can host your own blog on a custom domain on Hashnode

• Spike in traffic or # of users. However, the spike may not be as high as the above channels. • Sustained traffic if you keep sharing blogs.

• People love listicles especially list of useful tools or free resources. • DEV rewards consistency heavily by recommending your profile to new users.

launch

traffic-boost, traffic-source

Indie Hackers

• Pre-launch: Ask for specific feedback & help on problems you're stuck at. • Launch: Share your personal story along with your product link. • Post-launch: Share your launch experience, learnings & stats

• Community websites are perfect to get help on problems you're facing. Discussions on these websites are super engaging & helpful. • Remote Clan provides do-follow links with canonical URLs. So republish relevant blogs without hesitation. • Both allow you to share links to original article including social media posts.

• Insights & feedback about anything you're doing - product, marketing, sales etc. • Sustained traffic, although it will be a fraction of what you get from above channels.

• Use the feature of "posting links" wisely. For instance, you can share a Twitter thread once in a while to amplify engagement on original post. • Engage on posts, share your thoughts publicly. Community websites thrive on sharing things publicly rather than DMs.

launch

feedback, insights, traffic-source

Remote Clan

• Pre-launch: Ask for specific feedback & help on problems you're stuck at. • Launch: Share your personal story along with your product link. • Post-launch: Share your launch experience, learnings & stats

• Community websites are perfect to get help on problems you're facing. Discussions on these websites are super engaging & helpful. • Remote Clan provides do-follow links with canonical URLs. So republish relevant blogs without hesitation. • Both allow you to share links to original article including social media posts.

• Insights & feedback about anything you're doing - product, marketing, sales etc. • Sustained traffic, although it will be a fraction of what you get from above channels.

• Use the feature of "posting links" wisely. For instance, you can share a Twitter thread once in a while to amplify engagement on original post. • Engage on posts, share your thoughts publicly. Community websites thrive on sharing things publicly rather than DMs.

launch

feedback, insights, traffic-source

Medium

• Post-launch: Republish your blog or write a fresh post (only if you have extra time).

• Republish your posts. • If you're making a fresh post, try submitting to a publication. Reach is much higher.

• Sustained traffic, although it will be a tiny fraction of what you'll get from the above channels.

• Put your posts behind paywall - these posts are better distributed • Some publications offer a do-follow link. So, good from an SEO perspective as well

post-launch

traffic-source

HackerNoon

• Post-launch: Write a fresh post. Use HackerNoon only if you have extra time.

• Make fresh posts. Add link to your website/blog. • Links are do-follow, so good from an SEO perspective.

• Sustained traffic, although it will be a tiny fraction of what you get from above channels.

• If you run a newsletter, you can publish it on HackerNoon. • All submissions are reviewed by editors. Once you're accepted as an author, reviews are faster.

post-launch

traffic-source